In warm milk add the butter and whisk well.
In a bowl, add the all purpose flour, salt, sugar, instant yeast, milk butter mix and mix well.
Add warm water slowly and knead well till you get a soft dough. I added almost 3/4 cup water.
Keep kneading for 10 to 15 mins.
Keep it covered in an oiled bowl and let it rest for 2 hours.
Once the dough doubles in size, punch it down.
On a dusted board or counter, roll out to a 12" sheet.
Pulse the chocolate chips to a powder, spread on the top along with cocoa powder.
From one side, roll into a tight rope. Using a sharp knife, slit through the centre.
Twist both the rope into a coil. Place this in a loaf pan.
Let it rest for 30 mins.
Preheat the oven at 215C and bake the loaf at 200C for 20 mins.
Let it rest before slicing into it.
Warm it before serving.